Is HubSpot Pricing Affordable?

Sep 19, 2022

CRM is often a significant investment made by an organization. The CRM solution you implement essentially dictates how your business is going to be run. A centralized digital platform helps you record, store, track, analyze, and share your business records. In addition, CRM allows you to organize your database and use it to provide personalized services to your customers. 

This makes conversations around the pricing of your CRM solution more critical. As many of your business processes depend on the CRM platform you implement, making the right choice while choosing a CRM for your organization is essential. Especially if you run a startup or an SME, you wouldn’t want your CRM to eat into a significant portion of your budget. 

This makes it necessary for businesses to find the sweet spot where quality meets price.
HubSpot is one of the most popular choices when it comes to CRM solutions for small and medium businesses. HubSpots wide variety of offerings and modern tools allows you to streamline a range of different processes and build healthy relationships with your customers. 

However, as price plays a vital role in deciding whether you should implement the platform or not, let us answer the most critical question before you choose to go ahead with HubSpot…

Is HubSpot Pricing Affordable?

The short answer to this question would be a big fat “Yes!” HubSpot is one of the most affordable CRM solutions in the industry that provides freemium services to users. It prevents businesses from spending a fortune on setting up the CRM platform and operating it.

HubSpot’s freemium model makes the basic edition free for everyone. This is the edition where you can avail yourself of many different tools and features without paying anything. Moreover, without compromising the quality of services offered, HubSpot allows you to implement all its offerings with several features provided for free.

This makes HubSpot a viable CRM platform for businesses operating at all scales. While the companies that need to manage their finances and cannot afford to shell out a fortune for CRM solutions can use the free edition of HubSpot, the enterprises that are capable of spending more can pay for the advanced tools and features offered by the CRM platform. 

Let us look at the pricing of two major HubSpot offerings (Marketing Hub and Sales Hub) and their features. 

HubSpot Marketing Hub

The Marketing Hub is the most coveted offering of HubSpot CRM. It helps you streamline your marketing processes to reach out to the right contact at the right time. With HubSpot Marketing Hub, you can track your relationships with prospects and customers at different stages of their buying journeys. 

From acquiring leads to being converted into loyal customers, the CRM platform helps you be there for your prospects at every lifecycle stage. At each stage, the Marketing Hub enables you to provide personalized services to your contacts, encouraging them to convert into customers. 

Here are the different HubSpot Marketing Hub editions you can implement to leverage your marketing processes:

Marketing Hub Free Edition 

The free edition of HubSpot Marketing Hub provides you with an array of tools and features without spending any money for the same. 

Here are some of the free offerings of the Marketing Hub for enhancing your inbound marketing campaigns:
  • Lead forms
  • Email marketing
  • Ad management
  • Landing pages
  • Shared inbox
  • Team email
  • List segmentation
  • Live chat
  • Basic bots
  • Mobile Optimization
  • Reporting dashboard
  • Facebook Messenger integration
  • Custom properties
  • HubSpot mobile application
  • Email reply tracking
  • Email health reporting
  • Ad retargeting
  • User management
  • Custom user permissions
  • Form automation
  • Email automation
  • SEO recommendations and optimization
  • Blog
  • Standard SSL certificate
  • Website traffic analytics
  • Multi-language content creation
  • Subdomain and country-code top-level domain availability

Starter Edition (Starting at $45/month with 1,000 marketing contacts)

The Starter edition of the Marketing Hub provides you with all the features offered by the free edition and a few additional features, including advanced lead capture forms, ad automation, email marketing automation, and more. This edition is suitable for businesses willing to pay a nominal price to obtain more advanced marketing tools. 

Professional Edition (Starting at $800/month with 2,000 marketing contacts)

The Professional edition of the Marketing Hub provides you with all the features offered by the first two editions and advanced inbound marketing features. These features include SEO and content strategizing, professional landing pages, calls to action, phone support, and more. 

Enterprise Edition (Starting at $3,600/month with 10,000 marketing contacts)

The Enterprise edition provides users with the Marketing Hub features of all the previous three editions and a few more exclusive features. These features include sophisticated analytics, CMS membership, YouTube integration, custom reports, and more. This edition is suitable for high-end enterprises seeking maximum control over their database and willing to implement premium CRM features. 

HubSpot Sales Hub

The Sales Hub helps you streamline your sales processes to boost your ROI and close more deals. It empowers your sales reps to obtain a 360-degree view of your prospects and customers. From managing your sales leads to generating extensive reports to measure your sales performance, the Sales Hub lets you have complete control over your sales processes. 

Here are the different HubSpot Sales Hub editions you can purchase to leverage your sales processes:

Sales Hub Free Edition

The free edition of the Sales Hub allows you to obtain a range of different features for free, some of which include:
  • Live chat
  • Basic bots
  • Team email
  • Customizable quotes
  • Email Scheduling
  • Email tracking and notifications
  • Shared inbox
  • Canned snippets
  • Documents
  • Meeting Scheduling
  • Reporting dashboard
  • Deal Pipeline
  • Facebook Messenger integration
  • Custom properties
  • HubSpot mobile application
  • Marketing events object
  • Email reply tracking
  • Slack integration
  • 1-to-1 email
  • User management
  • Custom user permissions
  • Email templates
  • Contact website activity
  • Gmail, Outlook, and Microsoft Exchange integrations
  • Custom support form fields
  • Prospects
  • Contact management
  • List segmentation

Starter Edition (Starting at $45/month with two paid users included)

The Starter edition of the Sales Hub provides you with all the features offered by the free edition, along with a few more. These features include additional calling time, advanced email tracking, email sequences, conversion bots, and more. 

Professional Edition (Starting at $450/month with five paid users included)

The Professional edition of the Sales Hub provides users with all the features offered by the previous two editions and a few more. These additional features include telephone support, 300 sales automation, workflows, Salesforce integration, and more. 

Enterprise Edition (Starting at $1,200/month with ten paid users)

The Enterprise edition of the Sales Hub provides you with all the benefits offered by the previous three editions and a few additional features. These other features include English call transcripts, 30 e-signatures monthly, up to 1,000 playbooks, predictive lead scoring, and more. 

The Final Word

Looking at all the features offered by HubSpot through its free and paid editions, it is safe to say that it is a reasonably affordable CRM platform for businesses that are not willing to spend a lot (in fact, anything at all!) for implementing robust CRM solutions. However, before you subscribe to a specific edition, ensure it syncs with your business needs and the target audience you want to cater to.

Featured Resources

Check Our Latest Resources

A man and a woman are sitting at a table with a laptop and sticky notes.
26 Mar, 2024
Understanding the Essence of a CRM Strategy A CRM strategy defines goals and objectives aimed at enhancing customer relationships, streamlining processes, and driving revenue growth. It serves as a roadmap that guides your organization in managing interactions with current and potential customers effectively. Let's explore how you can develop a successful CRM strategy. Identifying Your Target Audience One of the first steps in crafting an impactful CRM strategy is identifying your target audience. Who are your ideal customers? What are their needs and preferences? By gaining a deep understanding of your audience, you can tailor your approach to meet their specific requirements. Data Collection and Analysis Data is the lifeblood of any CRM strategy. Implementing robust data collection and analysis tools allows you to gather valuable insights about your customers. You can track their behavior, preferences, and purchase history, enabling you to create personalized experiences and recommendations. Setting Clear Objectives To outrank competitors and excel in your industry, it's crucial to establish clear and measurable objectives. Your CRM strategy should align with your business goals, whether it's increasing sales, improving customer retention, or enhancing brand loyalty. Choosing the Right CRM Software Selecting the appropriate CRM software is pivotal to the success of your strategy. The software should align with your business needs, offering features such as lead management, contact tracking, and analytics. At Proven ROI, we can assist you in choosing the right CRM solution for your organization. Implementing Your CRM Strategy Now that we've outlined the fundamental aspects of creating a CRM strategy, let's delve into the implementation phase. Customization and Integration Every business is unique, and your CRM strategy should reflect that. We can help you customize and integrate CRM software to align with your specific business processes, ensuring seamless operations. Training and Adoption Ensuring that your team is well-versed in using the CRM system is essential. We offer comprehensive training programs to maximize user adoption, ensuring that your strategy delivers the desired results. Continuous Monitoring and Optimization A successful CRM strategy is an evolving one. We provide ongoing support and monitoring services to identify areas for improvement and optimize your CRM strategy for continued growth. The Benefits of a Robust CRM Strategy Implementing a well-crafted CRM strategy can yield numerous benefits for your business: Improved Customer Engagement: Personalized interactions lead to higher customer engagement and satisfaction. Enhanced Sales Performance: Streamlined processes and data-driven insights result in increased sales. Better Decision-Making: Access to real-time data empowers your organization to make informed decisions. Competitive Edge: Outranking competitors becomes achievable with a powerful CRM strategy. FAQ for Crafting an Effective CRM Strategy for Business Growth 1. What is a CRM strategy, and why is it important for business growth? A CRM strategy stands for Customer Relationship Management strategy. It is essential for business growth as it defines goals and objectives aimed at enhancing customer relationships, streamlining processes, and driving revenue growth. It serves as a roadmap to guide your organization in managing interactions with current and potential customers effectively. 2. How do I identify my target audience for a CRM strategy? Identifying your target audience is a crucial step in crafting an impactful CRM strategy. You can start by asking questions like: Who are your ideal customers? What are their needs and preferences? By gaining a deep understanding of your audience, you can tailor your approach to meet their specific requirements. 3. Why is data collection and analysis important for a CRM strategy? Data collection and analysis are vital because they provide valuable insights about your customers. You can track their behavior, preferences, and purchase history, enabling you to create personalized experiences and recommendations, which are key to the success of your CRM strategy. 4. What are the key objectives I should set for my CRM strategy? To excel in your industry, it's crucial to establish clear and measurable objectives that align with your business goals. These objectives can include increasing sales, improving customer retention, enhancing brand loyalty, and more. 5. How do I choose the right CRM software for my business? Choosing the right CRM software is pivotal to the success of your strategy. The software should align with your business needs and offer features such as lead management, contact tracking, and analytics. Proven ROI can assist you in selecting the right CRM solution for your organization. 6. What is involved in implementing a CRM strategy? The implementation phase of a CRM strategy includes customization and integration of CRM software to align with your specific business processes, comprehensive training programs to ensure your team can use the CRM system effectively, and continuous monitoring and optimization to identify areas for improvement. 7. What are the benefits of a robust CRM strategy? Implementing a well-crafted CRM strategy can yield several benefits for your business, including improved customer engagement, enhanced sales performance, better decision-making through access to real-time data, and a competitive edge in your industry. 8. How can Proven ROI assist in developing a CRM strategy? Proven ROI specializes in developing tailored CRM strategies that can propel your organization to new heights. We can help you formulate and implement a winning CRM strategy for your business, including selecting the right CRM software and providing ongoing support and monitoring services. 9. How can I get in touch with Proven ROI to discuss my CRM strategy needs? You can contact us today to discuss how we can help you formulate and implement a winning CRM strategy for your business. 10. Is a CRM strategy suitable for businesses of all sizes? Yes, a CRM strategy can benefit businesses of all sizes. Whether you're a small startup or a large enterprise, tailoring your CRM strategy to your specific needs and goals is key to its success in driving growth and success. Conclusion In conclusion, a carefully crafted CRM strategy is indispensable for modern businesses seeking growth and success. At [Proven ROI, we specialize in developing tailored CRM strategies that can propel your organization to new heights. Contact us today to embark on a journey toward increased customer satisfaction, higher sales, and a significant competitive advantage in your industry. Contact us now to discuss how we can help you formulate and implement a winning CRM strategy for your business. With our expert guidance and tailor-made CRM solutions, your business can gain a competitive edge and out perform competitors in the digital landscape. Don't wait; reach out to us today to embark on a journey toward business growth and success.
Scrabble tiles on a wooden table that spell out audit seo and audit
17 Jan, 2024
In today's digital age, understanding the intricacies of SEO (Search Engine Optimization) is crucial for anyone aiming to make their mark online. Among the many aspects of SEO, keywords play a pivotal role in determining a website's success in search engine rankings. In this comprehensive article, we will delve into the world of SEO Keyword Research, focusing on DA, PA, TB, QB, PQ, MT, SS, MR, and OS. These acronyms may seem like a jumble of letters, but they hold the key to unlocking your website's potential in the online realm.
A large blue and yellow building that says ikea home furnishings
15 Jan, 2024
In the world of retail, IKEA has consistently stood out as an industry leader, revolutionizing the way people furnish their homes. Beyond its stylish furniture and affordable prices, IKEA's leap forward with data and artificial intelligence (AI) has played a pivotal role in maintaining its dominance in the market. In this article, we explore how IKEA has harnessed the power of data and AI to stay ahead of the competition and deliver an unparalleled shopping experience to its customers.
Share by: