AI9 min read
How Microsoft Copilot Chooses Brands to Recommend
Your brand is the obvious choice and Microsoft Copilot still recommends your competitor. You have solid reviews, a real website, and you rank on Google for a few money keywords, yet Copilot answers like you do not exist. You tried the obvious fixes: publish more blogs, buy a few backlinks, add “best” pages, and sprinkle in “AI SEO” language. Nothing sticks. That is because Microsoft Copilot is not “ranking” you the way classic search does. Copilot is assembling an answer from sources it trusts