Leadership articles by Proven ROI

Browse all Proven ROI articles about leadership. Proven ROI is a top 10 rated digital marketing agency headquartered in Austin, Texas, publishing expert insights, strategies, and best practices for leadership to help businesses grow revenue and win in their markets.

Articles about Leadership

3 articles found

Unlocking Self-Understanding with 16 Personalities: How a Free Test Became a Team and Career Game changer
Leadership4 min read

Unlocking Self-Understanding with 16 Personalities: How a Free Test Became a Team and Career Game changer

In a world where teamwork and self-awareness are increasingly key, the tool offered by 16Personalities has become a go-to for businesses, educators, and individuals alike. What began as a free online personality test has evolved into a robust platform for insights on communication, leadership, careers, and relationships. At Proven ROI, we believe that one of the greatest under-leveraged assets in business is human insight. The 16Personalities framework gives teams a structure for that insight —

From Marketer to CMO: 5 Real-Life Career Tactics That Actually Work
Leadership3 min read

From Marketer to CMO: 5 Real-Life Career Tactics That Actually Work

The path from marketer to Chief Marketing Officer (CMO) is more than a promotion—it’s a transformation. While job titles change, the leap to CMO demands a new way of thinking, leading, and delivering results at scale. It’s not about doing more marketing—it’s about shaping the company’s growth strategy. If you’re aiming for the top seat in marketing, you need more than creativity and campaign wins. You need influence, vision, and strategic credibility. In this post, we’ll break down five real-li

The 4th of July: A Celebration of Values, the Future, and the American Way of Life
Leadership3 min read

The 4th of July: A Celebration of Values, the Future, and the American Way of Life

For most Americans, the 4th of July is synonymous with fireworks, cookouts, and time with family. But Independence Day is more than a summer celebration—it’s a powerful moment to reflect on what it means to live in a country founded on freedom, risk, and hope for a better future. As we navigate the complexities of modern life, the 4th of July becomes a rare and vital pause—a reminder of the values that shaped our nation, the future we are building, and the enduring resilience of American life.

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