The CRM Debate in Lending
Mortgage companies often wrestle with a choice:
- Stick with the native CRM inside their Loan Origination System (LOS), like Encompass®’s built-in tools.
- Or invest in a dedicated marketing + CRM platform like HubSpot®, connected through integration.
At first glance, the native LOS CRM looks simpler. It’s already included, it tracks borrower data, and it ties directly to the origination process. But the truth is: native LOS CRMs weren’t built to scale marketing, automate engagement, or deliver enterprise-level ROI.
The real power comes from Encompass + HubSpot integration. It’s where loan operations meet world-class marketing automation — and the borrower experience transforms.
The Limits of Native LOS CRMs
1. Limited Marketing Capabilities
- Native CRMs usually provide basic email drip tools.
- No advanced segmentation, no personalization at scale.
- Borrower communications feel generic, not tailored.
Borrowers expect more than “Dear Customer” emails.
2. Weak Sales Enablement
- Loan officers lack real-time insights into borrower engagement.
- Activity logging is inconsistent.
- No automated workflows to streamline borrower follow-up.
Loan officers spend more time chasing, less time closing.
3. Minimal Reporting + Analytics
- Native CRMs rarely tie marketing spend to loan outcomes.
- Executives can’t see which campaigns drive funded loans.
- Forecasting accuracy suffers.
Leaders make decisions with blind spots.
4. Compliance Risks
- Communication logging may be incomplete.
- Manual record-keeping increases audit risk.
- No end-to-end data visibility across marketing and origination.
Compliance costs rise while risk remains.
Why Encompass + HubSpot Integration Wins
1. Best of Both Worlds
- Encompass: Handles origination, compliance, and processing.
- HubSpot: Powers CRM, marketing automation, and reporting.
Together, they create a seamless borrower journey.
2. Advanced Borrower Engagement
- Automated updates tied to Encompass loan stages.
- Personalized borrower journeys triggered by behavior.
- Multi-channel outreach: email, SMS, calls, and more.
Borrowers feel informed, valued, and connected.
3. Executive-Level ROI Visibility
- Loan data flows from Encompass into HubSpot dashboards.
- Executives track marketing ROI tied directly to funded loans.
- Pipeline forecasting becomes reliable and transparent.
Leadership finally has data they can trust.
4. Compliance Without Compromise
- Every borrower interaction auto-logged.
- Data encrypted and role-based for security.
- Audit-ready dashboards reduce compliance costs.
Loan officers stay compliant without slowing down.
5. Scalable Growth for Sales Teams
- Loan officers get more time back with automation.
- Borrowers receive faster, more transparent updates.
- Referrals and repeat business increase through post-close campaigns.
Sales teams grow pipelines while deepening relationships.
Case Example: Winning With Integration
A mid-sized mortgage company relied on their native LOS CRM for years, but borrower engagement was weak and marketing ROI was invisible. After switching to EncompassSync™ with HubSpot:
- Loan officer productivity increased by 30%
- Borrower satisfaction scores improved by 25%
- Executives tracked $20M in funded loans directly back to campaigns
Integration didn’t just replace the CRM — it unlocked growth.
Why Proven ROI® Is the Best Partner for CRM Strategy
At Proven ROI®, we know the CRM debate inside and out. That’s why we designed EncompassSync™ to:
- Pair the strength of Encompass LOS with the flexibility of HubSpot
- Deliver borrower-first communication at scale
- Tie every funded loan back to marketing ROI
- Provide compliance-ready reporting out of the box
We’re the best HubSpot partner for mortgage companies because we help lenders win with CRM strategy that scales.
Native CRMs Can’t Compete
Native LOS CRMs have their place, but they can’t match the borrower experience, marketing automation, and ROI visibility of Encompass + HubSpot integration. For lenders who want to grow, the choice is clear.
At Proven ROI®, we make CRM strategy a competitive advantage — not a limitation.
Still relying on a native LOS CRM? Proven ROI® can show you why Encompass + HubSpot integration wins every time. Contact us today to make the switch to a CRM strategy that grows your business.
