ServiceTitan vs. HubSpot: What's the Difference—and Why Using Both Is Best
If you're running a roofing, HVAC, plumbing, or home service business, chances are you've come across both ServiceTitan and HubSpot as software solutions. Each one promises to streamline your business, grow revenue, and improve customer experience—but they tackle these goals in very different ways.
Let’s break down the differences, why they matter, and why combining them could be the smartest move you make this year.
What is ServiceTitan?
ServiceTitan is an industry-specific field service management (FSM) software designed for contractors, techs, and service businesses that need to manage:
- Dispatching
- Job scheduling
- Invoicing & payments
- Technician tracking
- Call booking & tracking
- Operational reporting
- On-site mobile tools
It’s an all-in-one platform that streamlines day-to-day operations and helps you run your field teams more efficiently.
What is HubSpot?
HubSpot is a world-class CRM and marketing automation platform used across industries—from SaaS to service-based businesses—to drive:
- Lead generation
- Customer relationship management
- Email and SMS automation
- Pipeline forecasting
- Nurture campaigns
- SEO, blogging, and content marketing
- Social media and paid ad tracking
Unlike ServiceTitan, HubSpot is marketing-first, helping you attract more leads, close more deals, and automate communication at scale.
ServiceTitan vs. HubSpot: Key Feature Comparison
| Category | ServiceTitan | HubSpot |
|---|---|---|
| Core Function | Field service management & job operations | Marketing automation, CRM, and sales pipeline management |
| Primary Users | Trades: HVAC, Plumbing, Electrical, Home Services | Marketing, Sales, and Customer Success Teams |
| CRM Features | Basic CRM (focused on service history and jobs) | Full-featured CRM with custom properties and automation |
| Job Scheduling | ✅ Built-in, powerful technician dispatching tools | ❌ Not available |
| Job Management | ✅ End-to-end job lifecycle management | ❌ Not job-centric |
| Invoicing & Payments | ✅ Native invoicing, estimates, and payment capture | ⚠️ Requires third-party integrations |
| Quoting Tools | ✅ Built-in quoting and pricebook system | ⚠️ Limited quoting via custom workflows or integrations |
| Marketing Tools | Basic email/text reminders and follow-ups | ✅ Email marketing, ad management, landing pages, automation workflows |
| Sales Pipeline | ❌ Not designed for deal management | ✅ Advanced sales pipeline, tasks, deal stages, automation |
| Reporting & Analytics | Operational and technician performance reports | Marketing, sales, and campaign performance dashboards |
| Customization | Limited to job workflows and templates | Highly customizable CRM, forms, workflows, and dashboards |
| Mobile App | ✅ Technician-focused mobile app | ✅ CRM app for mobile marketing/sales tracking |
| Integrations | Limited – APIs, Zapier, and a few native integrations | Large app ecosystem with robust APIs and plug-and-play tools |
| Customer Communication | Text/email reminders, on-site notes | Email sequences, live chat, form follow-ups, SMS via integrations |
| Best For | Running and scaling a home service business | Generating, nurturing, and converting leads into paying customers |
So… ServiceTitan or HubSpot? The Answer: BOTH
Here's the truth: ServiceTitan and HubSpot are not competitors—they’re complements.
- ServiceTitan manages your operations, jobs, and techs.
- HubSpot manages your leads, pipeline, and marketing.
- When integrated, they create a fully connected business system.
Why Using Both ServiceTitan and HubSpot Is the Best Strategy
- End-to-End Tracking: Follow a customer from their first click in a HubSpot ad to the final invoice in ServiceTitan.
- Marketing That Closes Jobs: Send automated follow-ups, estimate reminders, and nurture emails based on job status pulled from ServiceTitan.
- Higher ROI from Marketing Spend: Know exactly which campaigns generate booked jobs and recurring revenue.
- Eliminate Manual Tasks: Sync contacts, job outcomes, and service history between platforms to avoid double entry and drop-offs.
- Customer-Centric Automation: HubSpot workflows can re-engage lost quotes, upsell completed jobs, and build long-term loyalty.
Bottom line? If you want to grow, you can’t afford disconnected tools.
Why Proven ROI is the Integration Partner You Can Trust
Integrating ServiceTitan and HubSpot isn’t a plug-and-play task. It takes:
- Deep technical knowledge
- Industry-specific marketing strategy
- Customized automation logic
- Real-world service business experience
That’s exactly what Proven ROI delivers.
What We Bring to the Table:
- Custom ServiceTitan ↔ HubSpot API Integration
- Lead-to-job funnel strategy & CRM automation
- Workflows that drive booked revenue—not just clicks
- Performance dashboards to track every dollar
- Hands-on support for roofing, HVAC, plumbing, and trades
We’ve helped 100+ service-based companies build smarter systems that generate real, trackable growth.
Let’s Connect Your Systems and Grow Your Business
Imagine this:
A new lead hits your site → gets an email sequence in HubSpot → books a call → is scheduled in ServiceTitan → gets auto-reminders → pays → gets a follow-up review request → and is upsold into a service plan.
All automatically.
All tracked.
All powered by Proven ROI.
Ready to Transform Your Workflow?
Book a free consultation with Proven ROI and see how we can help you:
- Integrate ServiceTitan and HubSpot seamlessly
- Set up automations that reduce overhead and increase sales
- Track ROI from ad to invoice in real-time
Don’t just choose between ServiceTitan or HubSpot.
Choose both—and make them work for you.
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