Every dollar you spend on marketing should be traceable to a revenue outcome. Yet most organizations cannot answer a basic question: which campaigns generated our closed revenue last quarter? This guide covers the software tools that solve this problem, from all in one platforms to specialized attribution solutions.
Categories of ROI Tracking Software
1. All in One Platforms (Best for Most Organizations)
HubSpot Marketing Hub + Sales Hub provides end to end ROI tracking from first touch through closed deal. Multi touch attribution, campaign analytics, and custom dashboards are built in. This is the most efficient solution for organizations that want attribution without assembling multiple tools.
2. Multi Touch Attribution Platforms
Tools like Dreamdata, Bizible (Adobe), and HubSpot Attribution connect touchpoints across channels to revenue events. Best for organizations with complex, multi-channel buyer journeys.
3. Marketing Mix Modeling Tools
For organizations spending across many channels (TV, radio, digital, events), marketing mix modeling tools like Measured and Rockerbox provide aggregate ROI analysis.
4. Custom Built Solutions
Organizations with unique tech stacks or complex revenue models often need custom attribution systems built on their data warehouse, connecting marketing data to financial outcomes.
Why HubSpot Is the Best Starting Point
HubSpot's revenue attribution reporting is included in Marketing Hub Professional and Enterprise. It provides first touch, last touch, linear, U-shaped, W-shaped, and full path attribution models out of the box, connected to actual deal revenue in Sales Hub.
For most organizations, this eliminates the need for separate attribution software. When combined with custom integrations that push revenue data from external systems back into HubSpot, it creates a complete closed loop attribution system.
Proven ROI specializes in building these complete ROI tracking systems on HubSpot. Book a strategy session. Call (888) 277-6836.
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