There’s more to Starbucks than what you see on the official boards. Behind the scenes, a global community collaborates to create a thriving “secret menu”—rich combinations that offer novelty and social appeal. In this comprehensive guide, we’ve compiled every well-known secret menu drink and explained how each one works, along with insights your brand can apply to its own marketing.
Why the Secret Menu Is So Popular
Before exploring the full drink list, let’s review why this phenomenon has taken off:
- Empowerment through personalization
- Visual shareability on social platforms
- Exclusivity that drives curiosity
- High-impact product innovation at low cost
- Customer loyalty builds through creative engagement
The Complete List of Secret Menu Drinks
1. Butterbrew Frappuccino
A creamy blend of vanilla crème, caramel, and toffee syrup for a dessert-like feel.
2. Twix-Inspired Frappuccino
Caramel Frappuccino with hazelnut syrup, java chips, mocha drizzle, and caramel drizzle.
3. Mint Chocolate Chip Frappuccino
Vanilla crème base, peppermint syrup, mocha syrup, and hops of sprinkling chocolate chips.
4. Pumpkin Cheesecake Frappuccino
Pumpkin crème with cinnamon dolce syrup and sweet cream cheese foam.
5. Dragon Purple Drink
Passion tea with coconut milk, vanilla syrup, and dragonfruit syrup—purple and fruity.
6. Matcha Pink Drink
Pink drink base (strawberry coconut milk refresher) layered with matcha cold foam.
7. Cold Brew Cookies & Cream
Cold brew with vanilla syrup, cold foam, and cookie crumble topping.
8. Mermaid Matcha Latte
Oat milk, matcha, lavender syrup, and berry flavor for a pastel green and purple blend.
9. Fruity Pebbles Frappuccino
Vanilla bean frappuccino with strawberry puree and fruity syrups for a cereal feel.
10. Butterbeer Frappuccino
Vanilla crème frappuccino enriched with caramel and toffee nut syrup, topped with whipped cream.
11. Nutella Frappuccino
Mocha frappuccino base with hazelnut syrup and extra mocha drizzle.
12. Thin Mint Frappuccino
Crème base with peppermint and mocha syrup, topped with chocolate chips or drizzle.
13. Pumpkin Pie Frappuccino
Pumpkin spice crème frappuccino boosted with cinnamon dolce syrup and sprinkles.
14. Baby Yoda (Grogu) Frappuccino
Matcha frappuccino with caramel drizzle to mimic the color and vibe of “The Child.”
15. Cinderella Latte
Pumpkin spice latte with white mocha syrup for a sweet, creamy twist.
16. Hocus Pocus Latte
Iced pumpkin spice latte with added white mocha and apple brown sugar syrup.
17. Squid Game Frappuccino
Strawberry crème frappuccino with dragonfruit inclusions, white mocha, and mocha drizzle.
18. Demogorgon Frappuccino
Green tea frappuccino with matcha powder, java chips, strawberry purée, and mocha drizzle.
19. Wednesday Addams Drink (two versions)
– Version 1: Salted caramel cold brew with pumpkin syrup
– Version 2: Cold brew with mocha sauce and vanilla bean cold foam
20. Christmas Latte
Iced caramel brûlée latte combined with sugar cookie cold foam and festive sprinkles.
21. Grinch Frappuccino
Matcha Frappuccino layered with strawberry syrup for bright green and red accents.
22. Snickerdoodle Latte
White mocha infused with cinnamon dolce syrup for baked-cinnamon flavor.
23. Medicine Ball
A warm blend of peach mint tea with lemonade and optional honey or syrup.
24. Velvet Hot Chocolate
Milk chocolate with vanilla syrup, java chips, and chocolate curl topping.
25. Iced Mocha Cherry Cream
Iced mocha with cherry-infused cold foam.
26. Iced Lavender Latte
Latte with lavender syrup and lavender-flavored cold foam.
27. Mermaid Matcha
Oat milk matcha with lavender and berry syrups for swirl effect.
28. Sweet Cherry Blonde Oatmilk Latte
Blonde roast latte with cherry sweet powder and oat milk.
29. Iced Matcha Latte Cherry Foam
Matcha latte topped with cherry cold foam.
30. Brown Sugar Shaken Espresso with Horchata Foam
Brown sugar shaken espresso topped with horchata-flavored foam.
31. Horchata Frappuccino
Coffee frappuccino with horchata sauce and whipped cream.
32. Iced White Hazelnut Latte
White mocha latte with hazelnut syrup and vanilla cold foam.
33. Caramel Shaken Espresso
Shaken espresso with caramel syrup, vanilla cold foam, and drizzle.
34. Oatmeal Cookie Chai Latte
Chai tea with brown sugar and white mocha syrup, topped with vanilla cold foam and caramel drizzle.
How to Order These Drinks
To avoid confusion at the register:
- Specify your base drink and any additional syrups or toppings.
- Clearly state which specific additions you want (e.g., “add two pumps of hazelnut”).
- Mention toppings or drizzles like whipped cream, java chips, or cold foam.
- Be polite—baristas may need help understanding your custom creation.
What Makes These Drinks So Viral (And What Your Brand Can Learn)
- Distinct visuals encourage social media sharing.
- Descriptive names create curiosity and identity.
- Low development cost for the brand but high creative value.
- Community-driven—fans feel ownership.
- Rapid innovation aligns with pop-culture and seasonal trends.
Applying the Secret Menu Strategy to Your Business
- Create a customization sandbox with mix-and-match options.
- Launch a “secret item” challenge to spark creativity.
- Promote user creations via social or in-store displays.
- Track performance, then elevate popular items to official status.
- Optimize for SEO and AI with clear ingredient breakdowns, photos, and step-by-step instructions.
Starbucks secret menu drinks are more than gimmicks—they’re a masterclass in community-powered marketing. With imaginative naming, visual appeal, and shareable formats, they spark engagement and loyalty with minimal formal investment.
You don’t need to be a coffee giant to replicate this model. Let Proven ROI help you build your own “secret menu” strategy to drive creative participation, brand buzz, and customer trust.
