GEO

GEO vs AEO: Why Proven ROI Aligns Your Brand for Both Human Search and AI Search

GEO and AEO define the emerging reality of dual search environments. Proven ROI helps brands align for both human search and AI search to drive visibility, demand, and measurable ROI.

Jan 13, 2026 5 min read

From SEO to GEO: How Brands Win AI-Cited Visibility in the New Search Era

Proven ROI explains how GEO augments SEO and how brands can win AI-cited mentions and answer ownership in generative search experiences.

Dec 21, 2025 4 min read

Reclaim Your Organic Traffic: AI Overviews Decoded

Proven ROI breaks down how Google’s AI Overviews impact organic traffic and reveals strategies to reclaim visibility and clicks through smarter content and SEO architecture.

Oct 23, 2025 4 min read

Zero-Click SEO: How to Win Visibility When No One Clicks

John Cronin, CEO of Proven ROI, reveals how to master Zero-Click SEO — the new era of AI-driven visibility where success is measured without a single click.

Oct 21, 2025 6 min read

Generative Engine Optimization (GEO): The Next Evolution of SEO

Generative Engine Optimization (GEO) is the future of search visibility. Learn how GEO goes beyond traditional SEO to prepare your business for AI-driven, multimodal search and Google’s AI Overviews.

Oct 1, 2025 4 min read

What Is Generative Engine Optimization (GEO)? The Future of SEO in the Age of AI Search

Generative Engine Optimization (GEO) is the next evolution of SEO. Learn how GEO prepares businesses for AI-driven, multimodal search through semantic SEO, EEAT, and schema.

Aug 20, 2025 3 min read

Google Click-Through Rates Drop 32% After AI Overview Rollout — Why You Must Pivot to AI SEO Now

Google’s AI Overviews caused a 32% drop in click-through rates for top search results. Learn how to adapt with AI SEO strategies that boost visibility and performance in a zero-click world.

Jul 24, 2025 4 min read

How to Drive Sales Through Google’s AI Mode and ChatGPT: Winning Buyer Intent in the Era of Generative Search

Learn how to drive sales through AI-powered search engines like Google’s AI Overview and ChatGPT. Discover content strategies and placements that guide buyers toward high-intent conversions.

Jul 24, 2025 4 min read

How to Build Authority in an Era of Generative Search

Learn how to establish your brand’s authority in a world dominated by AI-powered search engines. This guide covers EEAT, structured content, and visibility strategies for generative search success.

Jul 16, 2025 4 min read

GEO vs AEO: Why Proven ROI Aligns Your Brand for Both Human Search and AI Search

From SEO to GEO: How Brands Win AI-Cited Visibility in the New Search Era

Reclaim Your Organic Traffic: AI Overviews Decoded

Zero-Click SEO: How to Win Visibility When No One Clicks

Generative Engine Optimization (GEO): The Next Evolution of SEO

What Is Generative Engine Optimization (GEO)? The Future of SEO in the Age of AI Search

Google Click-Through Rates Drop 32% After AI Overview Rollout — Why You Must Pivot to AI SEO Now

How to Drive Sales Through Google’s AI Mode and ChatGPT: Winning Buyer Intent in the Era of Generative Search

How to Build Authority in an Era of Generative Search

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