What Is an ICP and How Do I Identify Mine
Proven ROI explains what an Ideal Customer Profile (ICP) is, why it matters, and how to identify and apply it to your marketing and sales strategy for measurable growth.
The Metrics That Matter: Measuring the ROI of Your ICP Strategy
Proven ROI reveals the key metrics that measure the success of your Ideal Customer Profile (ICP) strategy and how to turn data into predictable, scalable growth.
Operational Alignment: How to Get Marketing and Sales Working from the Same ICP
Proven ROI explains how to align marketing and sales around a single Ideal Customer Profile (ICP) to increase efficiency, improve conversion, and create measurable growth.
How to Turn Your ICP into a Predictable Growth Engine
Proven ROI shows how to operationalize your Ideal Customer Profile (ICP) into automated, data-driven systems that create consistent, scalable, and predictable growth.
