How to Measure and Maximize Digital Marketing ROI: A B2B How‑To Guide
How to improve Digital Marketing ROI
- Define ROI with the right formula and business-aligned goals (revenue or pipeline, not just leads)
- Fix tracking: UTM governance, CRM + ad platform integrations, offline conversion imports
- Choose attribution for your sales cycle: data-driven, position-based, MMM, and incrementality testing
- Build a
