Total Expert CRM vs. HubSpot: Why HubSpot Wins with Encompass API Integration
The mortgage and lending industry is evolving rapidly—and so should your tech stack. If you're deciding between Total Expert and HubSpot CRM, you're not just choosing a customer relationship management platform. You're selecting the foundation of your marketing, sales, and operational performance. And when it comes to integration with Encompass, the decision becomes even more critical.
At Proven ROI®, we’ve worked with banks, credit unions, and mortgage lenders to implement both systems. Here’s why HubSpot wins—especially when integrated with Encompass via API.
Total Expert vs. HubSpot: A Quick Overview
Total Expert was designed specifically for mortgage and financial institutions. Its focus on compliance, co-marketing, and partner relationships makes it appealing on the surface. However, it is rigid, expensive to scale, and often requires heavy internal IT resources for customization and integration.
HubSpot, on the other hand, is a full-scale, modern CRM and marketing platform used by over 194,000 businesses globally. With flexible workflows, a visual drag-and-drop interface, powerful analytics, and robust API capabilities, it adapts to any business model—including mortgage lending.
Why HubSpot Beats Total Expert for Modern Lenders
1. Encompass Integration That Actually Works
HubSpot's API flexibility allows seamless two-way integration with Encompass LOS, enabling:
- Real-time syncing of borrower data, loan statuses, and deal stages
- Automated marketing campaigns based on loan progress
- Streamlined communication between loan officers, processors, and agents
- Custom reporting dashboards driven by live Encompass data
At Proven ROI®, we’ve developed an EncompassSync™ integration that delivers exactly this—for just $1,199/month fully managed. Most Total Expert users require custom IT support or expensive implementation teams to achieve far less flexibility.
2. A True All-in-One Platform
With HubSpot, you get:
- CRM
- Email marketing
- Sales automation
- Lead nurturing
- Custom pipelines
- Website forms
- Chatbots
- Reporting dashboards
- Document workflows
Total Expert may offer some of these tools—but they often live in separate modules, requiring bolt-on products or third-party integrations. HubSpot brings everything under one intuitive, user-friendly dashboard.
3. Fast Setup and Scalability
HubSpot can be launched in days—not months. At Proven ROI, we handle full onboarding, HubSpot customization, and Encompass API integration in under 30 days.
Total Expert, by contrast, typically requires a 3–6 month implementation timeline, including discovery, IT provisioning, and compliance checks—even for basic deployments.
4. Lower Cost, Higher ROI
While Total Expert is priced for large enterprises with hefty budgets, HubSpot scales beautifully for any size lending institution—from small broker shops to multi-branch banks.
You only pay for what you use. And with our managed support model, you get an entire HubSpot + Encompass integration team at a fraction of the cost of Total Expert’s internal support requirements.
5. Better Sales & Marketing Automation
HubSpot’s workflow engine is one of the most powerful in the CRM industry. With it, you can:
- Trigger emails based on Encompass loan stages
- Assign tasks to loan officers and processors
- Automatically send reminders for missing documents
- Enroll borrowers into educational drip campaigns
- Track lead engagement and optimize touchpoints
Total Expert offers automation too—but it’s limited in customization and less intuitive to manage without tech support.
What HubSpot + Encompass Looks Like in Action
Let’s say a borrower submits an application through your mortgage website.
- Instant Lead Capture: Their info hits your HubSpot CRM within seconds.
- EncompassSync™ Triggers: As the loan progresses—submitted, in review, clear to close—their deal stage automatically updates.
- Marketing Automation: Based on loan status, HubSpot sends educational emails, reminders, and helpful resources.
- Loan Officer Visibility: Your team gets notified the moment key documents are uploaded or milestones are hit.
- Reporting: Executives can see deal pipelines, conversion rates, and marketing ROI—no spreadsheets required.
This is the kind of modern lending experience customers expect—and Total Expert can’t match it without custom engineering and long timelines.
Don’t Just Track Your Leads—Turn Them into Funded Loans
HubSpot empowers mortgage lenders to move faster, communicate better, and build stronger borrower relationships. With full Encompass API integration, you can:
- Reduce friction in the sales process
- Improve borrower experience and satisfaction
- Shorten loan cycles with smarter workflows
- Boost marketing efficiency and ROI
- Maintain compliance with audit trails and documentation
Total Expert might promise similar results—but not with the agility, affordability, or transparency HubSpot brings to the table.
Final Verdict — HubSpot + Proven ROI > Total Expert
If you're serious about growth, digital transformation, and measurable performance, HubSpot is the clear winner. And with Proven ROI’s tailored Encompass integration and onboarding, you don’t need a development team or months of prep work to get started.
Let’s Upgrade Your CRM the Smart Way
Proven ROI® offers fully managed HubSpot onboarding and Encompass API integration for mortgage lenders, brokers, and banks—starting at just $1,199/month.
You’ll get:
- Full CRM + marketing automation setup
- Real-time Encompass integration
- Staff training and ongoing support
- Revenue-driving campaigns and templates
Book your free consultation now. Let us show you how to leave Total Expert in the past and make HubSpot your growth engine.
