The lending and financial services world is competitive, fast-paced, and unforgiving. If your CRM can’t keep up, you lose loans, you lose customers, and you lose money. That’s exactly why so many banks, credit unions, and mortgage brokers are abandoning Total Expert for HubSpot—especially when powered by Proven ROI®’s EncompassSync™.
Here’s the reality: Total Expert isn’t just outdated—it’s actively holding lenders back. And in 2025, when digital transformation, AI, and real-time borrower engagement drive revenue, settling for a second-rate CRM is business suicide.
1. Slow, Clunky, and Overpriced
One of the biggest complaints about Total Expert is that it moves at a glacial pace—both in implementation and day-to-day use.
- Implementation time: Often takes 3–6 months to get running, delaying ROI.
- User experience: Feels like a legacy system wrapped in modern branding.
- Pricing: You pay a premium for a mortgage-specific tool that can’t adapt to wider marketing strategies.
HubSpot, on the other hand, can be fully operational in weeks, not months, and delivers enterprise-level power at a more scalable price.
2. Limited Marketing Tools
If you want a CRM that actually drives borrower demand, you need more than email drip campaigns.
HubSpot offers a full marketing suite:
- SEO and content marketing tools
- Built-in blog with AI writing assistant
- Google Ads, Facebook Ads, and LinkedIn Ads integration
- Social media scheduling and monitoring
- Personalization at scale with dynamic content
Total Expert? You get some co-branded marketing templates and basic campaign features, but no native SEO tools, no real ad integration, and no advanced personalization.
3. Stuck in the Mortgage Bubble
Total Expert was built for the mortgage industry—period. That’s fine if you never plan to expand into commercial lending, federal programs, or other financial services. But if you want flexibility, it’s a dead end.
HubSpot gives you:
- Multi-vertical capabilities — residential, commercial, federal, small business lending
- Scalable workflows that can adapt as your offerings evolve
- Multi-channel marketing to reach borrowers wherever they are
With HubSpot, your CRM grows with your business. With Total Expert, you’re boxed in.
4. Weak Automation & Personalization
Borrowers expect timely, personalized communication. Total Expert’s automation capabilities are limited to prebuilt workflows and generic loan stage messaging.
HubSpot’s automation is in a different league:
- Triggers based on borrower behavior (page visits, downloads, email opens)
- Loan status–driven workflows via EncompassSync™
- Personalized content blocks in emails and landing pages
- Retargeting ads automatically served based on engagement
This means every borrower gets the right message at the right time—without manual effort.
5. No Real-Time Loan Data Without Workarounds
Here’s the killer: Total Expert doesn’t give you true real-time Encompass data without third-party workarounds. That means delayed updates, missed borrower touchpoints, and frustrated loan officers.
With Proven ROI®’s EncompassSync™ + HubSpot, loan data flows instantly:
- Marketing updates go out the moment loan statuses change
- Borrowers receive real-time progress updates
- Loan officers see every marketing and sales interaction in one record
- Executives get accurate, live pipeline data
6. Poor Ad ROI Tracking
In 2025, you can’t afford to run ads blind. Total Expert doesn’t natively integrate with ad platforms in a way that ties spend to funded loans.
HubSpot connects directly to Google Ads, Facebook Ads, and LinkedIn Ads, so you know:
- Which ads generate funded loans
- How much revenue each campaign produces
- Where to double down and where to cut spend
This is how you stop wasting ad dollars.
7. Bad for Content-Driven Growth
If you care about ranking in Google and AI Overviews, Total Expert will leave you stranded. No built-in blog. No SEO optimization tools. No keyword tracking.
HubSpot is built for content-driven lead generation:
- SEO audit tools to improve ranking
- Content strategy recommendations
- AI content assistant for speed and quality
- Blog and landing page hosting on the same domain for SEO strength
HubSpot vs. Total Expert: The Brutal Truth
| Feature | HubSpot | Total Expert |
|---|---|---|
| SEO & Content Tools | ✅ Yes | ❌ No |
| Real-Time Encompass Integration | ✅ Yes (via EncompassSync™) | ❌ Not native |
| Full Ad Integration | ✅ Yes | ❌ No |
| Personalization | ✅ Advanced | ❌ Basic |
| Time to Launch | ✅ Weeks | ❌ Months |
| Multi-Vertical Support | ✅ Yes | ❌ No |
8. HubSpot + Proven ROI® = Unstoppable
When you combine HubSpot’s marketing power with Proven ROI®’s financial services expertise and EncompassSync™, you get:
- Instant borrower engagement through real-time loan data triggers
- Better close rates from sales and marketing alignment
- Higher ROI from ad spend and automation
- Faster growth with scalable, multi-channel campaigns
Our clients consistently see more funded loans, shorter sales cycles, and better borrower experiences—without the limitations of Total Expert.
The Bottom Line
Total Expert sucks because it’s slow, limited, overpriced, and stuck in the past. HubSpot, especially with Proven ROI®’s EncompassSync™, is faster, smarter, and built for the future of lending.
If you want to stay competitive, grow revenue, and engage borrowers in real time, there’s only one choice.
Next Step:
Stop letting your CRM hold you back. Book your free HubSpot + Encompass strategy session with Proven ROI® today and see why industry leaders are making the switch.
