17 Ways to Save Money On HubSpot in 2023 – Secret Discounts, Savings, and Freebies

john • Jan 31, 2023

You've invested in HubSpot, now how do you save money without sacrificing quality? Here are some tips and tricks to help you take control of your budget. Fortunately, if you’re considering purchasing one of HubSpot’s Pro or Enterprise products, there are a bunch of tips and tricks on how you can save money. 


1. Get Your Onboarding Fees Waived with a HubSpot Partner

(Savings $3,000 – $6,000 One Time)
 HubSpot charges a mandatory one time onboarding fee for its Pro and Enterprise marketing plans. So right out of the gate, you’re looking at $3,000 for Pro and $6,000 for Enterprise.

The HubSpot onboarding program gives companies access to scheduled calls with an account manager who will help your team through a guided DIY onboarding process over the first several months. The idea is to get you a basic understanding of strategy and software what you need to have a successful experience with HubSpot. And it’s important to keep in mind that it is still a do-it-yourself process – they don’t do it for you.


An alternative to HubSpot onboarding is to work with a  Certified Agency Partner, like Hyper Warp Speed When you work with a partner agency, HubSpot waives your onboarding fees. Although this still entails costs from the agency, you’ll most likely experience a more white glove onboarding process and you’ll benefit from the consulting and strategic services of the agency.


Working with a HubSpot Partner to set up and manage your HubSpot account can sometimes result in waived onboarding fees. HubSpot partners are third-party companies that specialize in helping businesses implement and optimize their use of the HubSpot platform. Some partners may offer to waive their onboarding fees as an incentive for new customers to work with them. If you are interested in having your onboarding fees waived, you can reach out to a HubSpot Partner and ask if they have any promotions or special offers available. Keep in mind that not all partners may offer this benefit, so it is best to check with them directly.


If you’re already familiar with HubSpot, inbound strategy, and / or you like to inhale training and figure things out on your own, our agency has provided ultra-light onboarding services at little or no cost. 


If you’d like to talk about how we can help you with onboarding, shoot us an email at sales@hyperwarpspeed.com

2. Get Help Structuring Your Package from a HubSpot Partner

A HubSpot partner can help you structure your HubSpot package in a way that meets your specific business needs and budget. They have expertise in the platform and can provide guidance on choosing the right plan, add-ons, and integrations for your organization. Working with a partner can also save you time and money by ensuring that you have the most efficient and cost-effective setup. To get help structuring your package from a HubSpot partner, you can reach out to one and schedule a consultation. They will typically assess your business requirements, provide recommendations, and help you configure your HubSpot account to meet your needs.

3. Clean Up Your Database

(Save $600 – $6,000+ Per Year)
 HubSpot’s pricing structure on its Marketing product is based on the number of marketing contacts you have in your database, so cleaning up old irrelevant contacts can save you a lot over the year. 
For instance, if you clean up 5,000 old marketing contacts from your Pro plan, you’ll save a total of $6,000 over the first two years. Here is the pricing structure as of today:

  • Marketing Starter – Comes with 1,000 contacts included. Additional contacts cost $20 / month / 1,000 up to 10,000 contacts, then decreases slightly from there as you get into larger numbers.

  • Marketing Pro – Comes with 1,000 contacts included. Additional contacts cost $50 / month / 1,000.

  • Marketing Enterprise – Comes with 10,000 contacts included. Additional contacts cost $10 / month / 1,000.

Cleaning up your HubSpot database is an important step in maintaining an efficient and effective marketing and sales process. By removing duplicates, updating incorrect information, and removing inactive contacts, you can ensure that your database is accurate, up-to-date, and free of clutter. This can help improve the effectiveness of your marketing campaigns and make it easier for your sales team to prioritize leads.

 To clean up your HubSpot database, you can follow these steps:
  1. Export your current database: This will give you a comprehensive view of your contacts and their information.
  2. Remove duplicates: Use a deduplication tool or manually compare and merge duplicate records to ensure that each contact is unique.
  3. Update contact information: Review each record and make sure that all contact information, such as email addresses and phone numbers, is accurate and up-to-date.
  4. Remove inactive contacts: Identify contacts who have not engaged with your marketing efforts in a certain amount of time and remove them from your database.
  5. Re-import your updated database: Import your cleaned-up database back into HubSpot to ensure that all of your changes are reflected in your account.
By cleaning up your HubSpot database, you can improve the accuracy and efficiency of your marketing and sales processes.

4. Get a HubSpot Free Trial

(Save $800 – $3,200 One Time) To get a HubSpot free trial, follow these steps:
Go to the HubSpot website: Visit the HubSpot website and click on the "Free Trial" button.
Fill out the form: Fill out the form with your information, including your name, email address, and company name.
Choose a plan: Choose the plan that best fits your needs, either the free CRM plan or one of the paid marketing, sales, or service plans.
Start your trial: Once you have filled out the form and chosen a plan, click the "Start my free trial" button to start your trial.
Set up your account: Follow the instructions to set up your HubSpot account and start using the platform.

By signing up for a HubSpot free trial, you can try out the platform and see how it can help you grow your business. The trial typically lasts 14 days, giving you enough time to test out the features and see if HubSpot is the right fit for your needs.

5. Leverage Freemium and Paid Starter Products

(Save $800 – $3,200 One Time) Leveraging freemium and paid starter products is a way to save money on HubSpot while still getting access to the platform's essential features.
A freemium product is a free version of a product that includes basic features, while a paid starter product is a low-cost version of a product that includes more advanced features.
By using a freemium or paid starter product, you can get started with HubSpot without committing to a full-priced plan. This allows you to test out the platform and see if it's the right fit for your business before investing more money.
Once you have a better understanding of your needs and the value that HubSpot can provide, you can upgrade to a more comprehensive plan that includes more features and capabilities. This way, you can get the most out of HubSpot while still saving money in the long run.

6. Take Advantage of Free HubSpot Training

(Save $3,000+ One Time) Taking advantage of free HubSpot training is a great way to save money and improve your knowledge of the platform. HubSpot offers a variety of free training resources, including:
  • HubSpot Academy: The HubSpot Academy offers a range of online courses and certifications on topics such as inbound marketing, content marketing, and sales.

  • HubSpot Blog: The HubSpot blog provides a wealth of information and tips on using the platform, as well as inbound marketing and sales best practices.

  • HubSpot Webinars: HubSpot regularly hosts webinars on various topics, such as using the CRM, optimizing your website, and using workflows.

  • HubSpot Community: The HubSpot Community is a forum where you can connect with other HubSpot users and ask questions or share tips.

  • HubSpot Help Center: The HubSpot Help Center provides detailed information and tutorials on how to use the platform and its features.

By taking advantage of these free resources, you can improve your knowledge of HubSpot and save money on training costs.


7. Go for the Whole Growth Suite

(Save $4,800 – $16,800 Per Year)
HubSpot offers a very nice 25% discount for customers that are going all the way with the full growth suite. So, if you’re looking at Marketing Pro, Sales Pro, and Service Pro, it will save you $4,800 per year. If you’re looking at HubSpot’s Enterprise products, you’ll be looking at a whopping $16,800 in savings per year for the base plan. If you’re all in – or almost there anyway – go for the growth suite and take in the savings. Read more on the Growth Suite Pricing here.

8. Special Program for Entrepreneurs 

(Save up to 90%)
HubSpot offers a special program for entrepreneurs called the HubSpot for Startups program. This program provides startups with access to HubSpot's full suite of marketing, sales, and customer service tools at a discounted rate. The program offers a 90% discount on the first year of a standard HubSpot subscription and a 50% discount on the second year.
To be eligible for the HubSpot for Startups program, companies must meet certain criteria, such as having less than $1 million in annual recurring revenue and being less than five years old. Companies must also be privately held and not part of a larger organization.
The HubSpot for Startups program is designed to help early-stage companies grow and succeed by providing them with the tools and resources they need to succeed. By participating in the program, startups can save money on their marketing, sales, and customer service tools, freeing up resources to invest in other areas of their business.

9. Special Program for Startups

(Save 50-90%)
HubSpot offers a special program for startups called the HubSpot for Startups program. This program provides startups with access to HubSpot's full suite of marketing, sales, and customer service tools at a discounted rate. The program offers a 90% discount on the first year of a standard HubSpot subscription and a 50% discount on the second year.
To be eligible for the HubSpot for Startups program, companies must meet certain criteria, such as having less than $1 million in annual recurring revenue and being less than five years old. Companies must also be privately held and not part of a larger organization.
The HubSpot for Startups program is designed to help early-stage companies grow and succeed by providing them with the tools and resources they need to succeed. By participating in the program, startups can save money on their marketing, sales, and customer service tools, freeing up resources to invest in other areas of their business.

10. Learn more about the HubSpot for Startups Program

To learn more about the HubSpot for Startups program, you can visit the HubSpot website and navigate to the "For Startups" section. Here, you will find information about the program, including eligibility requirements, program benefits, and how to apply. You can also speak to a HubSpot representative to learn more about the program and ask any questions you may have.
Additionally, you can also check out online resources, such as blog posts and customer reviews, to gain a deeper understanding of the program and how it can benefit your startup. By researching the program and learning more about its features and benefits, you can make an informed decision about whether it is the right fit for your company's needs.

11. How to Negotiate in the SaaS World

Negotiating with HubSpot, or any other Software as a Service (SaaS) provider, can be a complex process. However, with the right approach, you can negotiate a deal that meets your needs and budget. Here are some steps you can follow to negotiate with HubSpot:
  • Determine your needs: Before you start negotiating, it's important to understand your company's specific needs and requirements. This will help you determine what features and services are essential, and what can be considered optional.

  • Research the market: Look at other SaaS providers that offer similar services to HubSpot, and compare their prices and features. This will give you a better understanding of the market and help you determine what a fair price for HubSpot would be.

  • Get in touch with a HubSpot representative: Contact a HubSpot representative and explain your needs and budget. They may be able to offer you a discount or custom pricing based on your specific requirements.

  • Negotiate the contract: When negotiating the contract, be sure to clearly communicate your needs and budget, and be willing to compromise. Try to reach an agreement that benefits both you and HubSpot.

  • Consider alternative pricing models: HubSpot offers a variety of pricing models, including monthly and annual plans. Consider alternative pricing models to see if they can better meet your needs and budget.

By following these steps, you can successfully negotiate with HubSpot and secure a deal that meets your needs and budget.

12. Leverage Good Timing

Leveraging good timing is an important factor in negotiating with HubSpot or any other SaaS provider. Here are some ways you can use good timing to your advantage:
  • Timing your contract renewal: If your contract is up for renewal, consider negotiating with HubSpot before renewing. This can be an ideal time to negotiate as HubSpot may be more willing to offer discounts or other incentives to keep your business.

  • Taking advantage of promotions: Keep an eye out for promotions or special offers from HubSpot, and consider negotiating during these times. HubSpot may be more willing to offer discounts or other incentives during promotional periods.

  • Negotiating during slow periods: Consider negotiating with HubSpot during slow periods, such as the end of the quarter or year, when they may be more willing to offer discounts or other incentives to close deals.

By leveraging good timing, you can increase your chances of securing a favorable deal with HubSpot. However, it's important to remember that good timing alone is not enough to guarantee a successful negotiation. You also need to have a clear understanding of your needs and budget, and be willing to compromise and negotiate effectively.

13. Negotiate Free Add On Products

(Save 25%) Negotiating free add-on products is another way to save money on HubSpot. Here are some steps you can follow to negotiate free add-ons:
  • Identify the add-ons you need: Determine the specific add-ons you need for your business, and make a list of them.

  • Research the cost of the add-ons: Look up the cost of the add-ons you need, and determine how much you would save by getting them for free.

  • Make a case for the add-ons: Explain why the add-ons are important for your business and how they will help you achieve your goals.

  • Negotiate with HubSpot: Reach out to HubSpot and start the negotiation process. Be open and transparent about your budget and needs, and be willing to compromise.

  • Close the deal: Once you have reached an agreement with HubSpot, finalize the deal and make sure that the add-ons are included in your contract.

By negotiating for free add-ons, you can save money on your HubSpot subscription and get the tools and features you need to succeed. However, it's important to remember that negotiating for free add-ons can be a complex process, and you may need to be prepared to compromise and be flexible in order to get the best deal possible.

14. Negotiate Special Payment Terms

Negotiating special payment terms is another way to save money on HubSpot. Here are some steps you can follow to negotiate special payment terms:
  • Determine your budget: Determine how much you can afford to spend on HubSpot, and make a list of your budget constraints.

  • Research HubSpot's pricing: Look up HubSpot's pricing and payment terms, and determine how they align with your budget.

  • Make a case for special payment terms: Explain why you need special payment terms, and how they will help you achieve your goals.

  • Negotiate with HubSpot: Reach out to HubSpot and start the negotiation process. Be open and transparent about your budget and needs, and be willing to compromise.

  • Close the deal: Once you have reached an agreement with HubSpot, finalize the deal and make sure that the special payment terms are included in your contract.

By negotiating special payment terms, you can save money on your HubSpot subscription and get the tools and features you need to succeed. However, it's important to remember that negotiating special payment terms can be a complex process, and you may need to be prepared to compromise and be flexible in order to get the best deal possible.

15. Take Advantage of Cost Efficient Migration Services

(Save $1,000 – $10,000+ One Time) Taking advantage of cost efficient migration services is another way to save money on HubSpot. Here are some steps you can follow to take advantage of cost efficient migration services:
  • Research migration services: Look up different migration services and compare their prices, features, and reviews.

  • Determine your needs: Determine what you need to migrate, and what type of migration service would be best for your needs.

  • Find a cost efficient migration service: Look for a migration service that is cost efficient and can help you save money on your HubSpot subscription.

  • Schedule a consultation: Schedule a consultation with the migration service to discuss your needs and get a quote.

  • Sign up for the service: Once you have found a cost efficient migration service that meets your needs, sign up for the service and start the migration process.

By taking advantage of cost efficient migration services, you can save money on your HubSpot subscription and get the help you need to migrate your data and set up your account. However, it's important to make sure that you find a reputable and reliable migration service that can help you achieve your goals.

16. Choose the right plan

Choosing the right HubSpot plan is an important factor in saving money on the platform. Here are some steps to help you choose the right plan:
  • Assess your business needs: Determine what features and capabilities you need to support your marketing, sales, and customer service efforts.

  • Consider your budget: Look at your budget and determine how much you can afford to spend on a HubSpot plan.

  • Compare plans: Review the different HubSpot plans and compare the features, capabilities, and pricing to see which one is the best fit for your business.

  • Evaluate growth potential: Consider your future growth plans and choose a plan that can scale with your business.

  • Take advantage of free trials: Sign up for a free trial of HubSpot to test out the platform and see if it's the right fit for your business.

By taking these steps, you can choose the right HubSpot plan that meets your business needs and budget, allowing you to save money while still getting the benefits of the platform.

One Last Tip

Finally, the last way to feel great about paying your HubSpot bill is to adopt the platform and the inbound methodology do drive real results.  The inbound methodology can drive real results for businesses. The inbound methodology is a customer-centric approach to marketing, sales, and customer service that focuses on attracting, engaging, and delighting customers. By creating valuable content and experiences for your target audience, the inbound methodology can help you:
  • Attract more website visitors: By creating compelling content and optimizing your website for search engines, you can attract more visitors to your site.

  • Convert more leads: By providing relevant and valuable content and experiences, you can convert more visitors into leads.

  • Close more deals: By nurturing leads with personalized communications and providing excellent customer service, you can close more deals and increase customer loyalty.

  • Drive repeat business: By delighting customers with exceptional experiences, you can drive repeat business and increase customer lifetime value.

The inbound methodology has been proven to drive real results for businesses of all sizes, and can be a highly effective approach to driving growth and success. The bottom line is that the more leads and closed won revenue you’re bringing in through the platform, the better it will feel to pay that bill every month.  We hope you found this article helpful.

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