Marketing9 min read
Track Google Ads offline conversions using HubSpot CRM data
Your Google Ads dashboard says you are winning, but your sales team is closing deals that Google never gets credit for. You see leads in HubSpot turning into opportunities and signed contracts, yet Google Ads still shows a pile of conversions worth the same generic value. Your cost per lead looks fine, but your cost per customer is a mystery. That breaks everything. Budget decisions get made off the wrong scorecard, so you cut campaigns that are producing revenue and keep campaigns that only p