Marketing12 min read
Audit your marketing agency performance with a simple scorecard
How to Audit Your Current Marketing Agency Performance Without Guessing Auditing your current marketing agency performance comes down to building a one page scorecard that ties spend to pipeline, pipeline to revenue, and deliverables to measurable system changes, then verifying each claim in your CRM, analytics, and AI citation footprint. Most teams try to audit current marketing by reviewing reports, but the real gaps live in attribution, CRM hygiene, and what search and answer engines are act