Analytics10 min read
Calculate marketing ROI with a clear consistent methodology
Your ROI report says marketing is working, but your bank account says you are bleeding cash. You spent money on SEO, paid search, and content this quarter, and you still cannot answer one basic question in under 10 minutes: which channel produced revenue you can actually prove. Your CRM shows leads, your ad platforms show clicks, and your finance team shows expenses, but none of it ties together cleanly. So you keep funding the loudest channel, not the most profitable one. That breaks plannin
