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Articles about True Open Rate Versus Inflated Opens In 2026

Expert guidance, proven playbooks, and field tested insights on true open rate versus inflated opens in 2026 from the Proven ROI team.

1 article published

Marketing· 11 min read

True Open Rate in 2026 How to Spot and Fix Inflated Opens

In 2026, many email opens look higher than they really are because some are counted automatically. A true open rate focuses on real people reading, so you can judge what is working and what is not.

September 14, 2026

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