When it comes to earning the desired revenue and generating a robust ROI, a lot of onus lies in marketing. Your marketing processes determine the fate of your sales, customer service, and many other departments. Effective marketing allows you to reach out to your prospects and customers, persuading them to engage with your business.
As businesses are driving digitization, they opt for modern, automated marketing platforms that streamline their processes. These software solutions relieve your marketing team from spending time and effort performing repetitive and tedious operations. Instead, modern marketing solutions focus on building long and healthy customer relationships, from acquiring and qualifying leads to personalize promotional content.
HubSpot and Mailchimp are two of the most popular marketing platforms that businesses worldwide prefer. Both platforms help you tailor your services based on the interests and preferences of your customers, helping you get the traction you are looking for.
However, if you are willing to implement a robust marketing platform within your organization, you must choose. Many factors must be considered before choosing and comparing the platforms you have at your disposal.
To make your choice easier, let us help you compare HubSpot with Mailchimp to give you a clear winner.
What Is HubSpot?
HubSpot is a CRM platform that specializes in inbound marketing. Based on your customer records and business objectives, it helps you create targeted inbound marketing campaigns to generate quality leads and get more traction across multiple platforms.
HubSpot Marketing Hub is solely dedicated to streamlining your marketing processes. It provides tools and features that help you approach leads, add them to your database, analyzes their needs, and communicate with them accordingly. Creating personalized marketing campaigns helps you cater to the individual needs of every contact and increase the chances of converting prospects into loyal customers.
The Marketing Hub allows you to track your relationships with all your contacts at every stage of the customer lifecycle. The platform lets you engage with them at every stage in a way that they qualify to move on to the next stage, ultimately ending up as your customers. Moreover, HubSpot offers a freemium model to the users to help them build cost-effective marketing campaigns across the board.
What Is Mailchimp?
Just like HubSpot, Mailchimp offers a freemium model to its users. In addition, Mailchimp has grown over time as an email marketing platform and added more services to its umbrella.
Specializing in email marketing, Mailchimp is preferred by several SMEs and solo entrepreneurs to streamline their marketing processes. After diversifying and adding more services to its offerings, Mailchimp today allows users to:
- Build responsive websites
- Set up online storefronts
- Create and customize digital ads
- Obtain comprehensive data analytics
- Carry out other personalized marketing processes.
HubSpot Vs. Mailchimp: A Detailed Comparison
Now that you are well-versed with both platforms let us compare HubSpot and Mailchimp by considering a few essential parameters.
Email Marketing
If comparing any platform with Mailchimp, you cannot take email marketing out of the equation. However, due to its specialization in the domain, Mailchimp has the upper hand regarding email marketing tools and features.
However, this doesn’t mean that HubSpot is weak in email marketing. On the contrary, HubSpot Marketing Hub provides intuitive email marketing tools with a wide range of pre-built templates. These templates help you generate professional and engaging emails based on your business requirements.
By paying a little more for higher editions, HubSpot provides you with advanced email marketing features such as A/B testing, smart send times, AI-based analytics, and more.
The email marketing tools offered by HubSpot work best when you combine them with its CRM platform. This makes your marketing processes richer and more effective.
The platform attains supremacy due to its expertise in email marketing. It provides various templates and themes to choose from. In addition, pre-built design elements help you build professional email marketing campaigns. The platform also gives you an easy drag-and-drop email editor for building custom-coded templates.
Along with helping you create personalized emails, Mailchimp gives you access to analytics data such as click-through rates, open rates, heat maps, and more.
Contact Management
It is safe to say that effective marketing revolves around effective contact management. How you manage your contacts determines the efficiency of your marketing processes and the likelihood of your prospects converting into customers.
The contact management feature of HubSpot naturally has the upper hand here as it builds all its marketing tools on top of its CRM platform. This allows users to see all their contacts to the most specific details. From how they interact with your messages and their activities on your website to the emails they open and the responses they provide over multiple platforms, HubSpot facilitates seamless contact management that strengthens your marketing campaigns.
While Mailchimp offers efficient contact management tools, it fails to match HubSpot in this domain.
Instead, the platform uses tags and segments to manage your contacts and reach out to them for traction. It also provides a Customer Journey Builder that helps you track the journeys your prospects take as they turn into customers.
Marketing Automation
Gone are the days when businesses preferred carrying out repetitive processes manually. In the age of digitization, a good chunk of marketing activities is automated to enhance the processes' speed, efficiency, and accuracy.
Regarding marketing automation, HubSpot is one of the best platforms a business can implement. Along with triggering emails based on customer interactions, HubSpot allows users to move their leads around between your sales reps. It also helps you view granular data regarding your contacts and add conditional logic for automating your marketing workflows.
Moreover, HubSpot lets you completely automate lead management, audience segmentation, and internal tasks and notifications. In short, the platform provides maximum automation benefits by putting in minimum effort.
The marketing automation offered by Mailchimp is limited to emails. It allows users to trigger specific emails based on the particular actions performed by their contacts. While the Customer Journey Builder offered by Mailchimp brings it closer to HubSpot, its primary expertise in marketing automation still lies in email marketing.
Mailchimp often falters when it comes to aspects other than emails. For example, the platform still does not appropriately define automation in the field of contact management. While the Customer Journey Builder helps you keep track of customers' buying journeys, it does not provide call recording and call tracking options to the users.
HubSpot Vs. Mailchimp: Which Is A Better Option?
Your choice between HubSpot and Mailchimp depends on your core purpose. If you are willing to implement a marketing platform that focuses more on email marketing, Mailchimp is undoubtedly a better alternative. However, if you are looking for a more holistic marketing platform that helps you create inbound marketing campaigns across multiple channels, you should choose HubSpot for your business.
