Search and AI Visibility Updated
How do you track your brand's visibility in AI search?
The short answer
Pick a fixed set of buyer questions, ask them in each AI assistant on a schedule, and record whether your brand is mentioned, recommended, and cited. Use the same questions every time so changes are real, not noise.
Key points
- Use a stable list of real buyer questions.
- Test several assistants, since answers differ.
- Record mentions, recommendations, and citations separately.
- Note the date, model, and settings of each test.
- Compare against competitors on the same questions.
Why results vary
- Different models and versions give different answers.
- Web access changes which sources are used.
- Location and personal settings affect answers.
- The same question can return different answers on different days.
What to do with the results
Find questions where competitors appear and you do not. Check which pages the assistant cites, then improve or create pages that answer those questions better.
From our team
How Proven ROI helps
Proven ROI tracks AI visibility with Proven Cite, our monitoring platform, and turns gaps into content and outreach plans.
Talk to a real personCommon follow up questions
- Can Google Analytics show AI traffic?
- Partly. Some AI assistants pass a referrer that shows up in analytics, but many AI answers lead to no click at all, so direct testing is still needed.