CRM and Integrations Updated
What is middleware integration?
The short answer
Middleware is software that sits between two or more systems and moves data between them. It translates formats, applies rules, retries failed requests, and keeps a log, which makes integrations more reliable when volume is high or systems lack a direct connector.
Key points
- Connects systems that cannot talk to each other directly.
- Handles high volume with queues and retries.
- Applies business rules in one place.
- Keeps logs so errors can be found and fixed.
When you need middleware
- Three or more systems share the same data.
- Volume is high enough that requests can fail or hit limits.
- Rules are too complex for a ready made connector.
- You need a record of every change for audits.
From our team
How Proven ROI helps
Proven ROI builds queue based middleware for high volume integrations, such as connecting HubSpot, FieldRoutes, and Five9 for a national pest control company.
Talk to a real personCommon follow up questions
- Is middleware the same as Zapier?
- Tools like Zapier are a simple kind of middleware. Custom middleware is used when you need more control, volume, or error handling.