HubSpot10 min read
Track Mortgage ROI in HubSpot and Encompass
Your marketing reports say you are crushing it, but your funded loans do not move, because HubSpot shows leads and Encompass shows closings and you cannot tie them together. You are paying for ads, email, and referrals, but you still cannot answer the only question that matters: which campaigns created funded loans. Instead, you export spreadsheets, argue about lead source, and guess where to spend next month’s budget. That breaks trust with leadership, wastes spend, and forces your loan team