
How AI assistants will change digital marketing
The future of digital marketing with AI assistants is already hurting your pipeline because your best content is getting summarized, misquoted, or skipped entirely by machines. Your marketing reports say traffic is up, your content calendar is full, and your sales team is still asking why leads feel lower quality and harder to close. You keep publishing, you keep boosting, you keep “optimizing,” and the buyer still shows up misinformed because ChatGPT, Google Gemini, Perplexity, Claude, Micros
