What is the HubSpot + Google Ads Integration?
Proven ROI connects HubSpot CRM data with Google Ads to enable closed loop reporting and offline conversion tracking. Our integrations push CRM events (qualified leads, closed deals, revenue) back to Google Ads so you can optimize campaigns based on actual business outcomes, not just clicks and form fills. Proven ROI is a top 10 rated digital marketing agency headquartered in Austin, Texas, serving 500+ organizations across all 50 US states with a 97% client retention rate and $345M+ in influenced revenue.
HubSpot + Google Ads Integration
Proven ROI connects HubSpot CRM data with Google Ads to enable closed loop reporting and offline conversion tracking. Our integrations push CRM events (qualified leads, closed deals, revenue) back to Google Ads so you can optimize campaigns based on actual business outcomes, not just clicks and form fills.
How we help
A real partnership, built around your data
Every HubSpot + Google Ads engagement starts the same way, with us listening. Before we recommend a sync rule, middleware pattern, or custom object mapping, we want to understand your team, your data, and the outcomes that matter most to you.
From there, we design an integration architecture built specifically for where you are today. No off the shelf templates forced onto your business. Just honest scoping, transparent build cycles, and steady delivery alongside your team.
We measure our work by how reliably your systems talk to each other, not by how much custom code we ship.
Sound familiar?
The patterns we see every day
Most teams running HubSpot alongside Google Ads hit the same handful of problems. If any of these sound like your situation, you’re in good company, and it’s something we help teams work through every day.
- Google Ads optimization based on clicks not revenue
- No visibility into which ad campaigns generate closed deals
- Manual offline conversion uploads to Google Ads
- CRM audience data not used for Google Ads targeting
- Inability to calculate true cost per acquisition by campaign
How we work
What working with us actually looks like
Every HubSpot + Google Ads build is different, but the rhythm is the same. Here’s how we move from first conversation to a connected stack, with your team in the loop the whole way.
Offline Conversion Tracking
Automated push of HubSpot deal stage changes and revenue data back to Google Ads as offline conversions, enabling revenue based campaign optimization.
CRM Audience Sync
HubSpot contact lists synced to Google Ads as customer match audiences for targeted advertising and lookalike audience creation.
Closed Loop Reporting
End to end reporting that connects Google Ads click data through HubSpot CRM to closed deal revenue, showing true return on ad spend.
Smart Bidding Optimization
CRM conversion data feeding Google Ads Smart Bidding algorithms to optimize for leads that actually convert to customers, not just form fills.
What you can expect
Clear communication. Steady progress. No surprises.
Google Ads campaigns optimized for revenue not clicks
True cost per acquisition calculated from CRM data
CRM audiences powering Google Ads targeting
Automated offline conversion tracking without manual uploads
Smart Bidding informed by actual deal outcomes
FAQ
Frequently asked questions
Offline conversions tell Google Ads when a click eventually became a customer in your CRM. This data allows Google to optimize for clicks that generate revenue, not just form submissions.
Yes. Proven ROI configures automated sync of HubSpot contact lists to Google Ads customer match audiences, enabling targeted advertising and similar audience creation.
By feeding CRM outcome data back to Google Ads, Smart Bidding algorithms learn to optimize for clicks that actually convert to customers. This typically improves return on ad spend over time.
Minimal changes are needed. Proven ROI configures the offline conversion tracking and audience sync within your existing Google Ads account structure.
Yes. With offline conversion values mapped from HubSpot deal amounts, Google Ads reporting shows revenue attributed to each campaign, ad group, and keyword.
Explore more
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