What are offline conversions and why do they matter?

Offline conversions tell Google Ads when a click eventually became a customer in your CRM. This data allows Google to optimize for clicks that generate revenue, not just form submissions.

Can HubSpot lists be used for Google Ads targeting?

Yes. Proven ROI configures automated sync of HubSpot contact lists to Google Ads customer match audiences, enabling targeted advertising and similar audience creation.

How does this improve Google Ads performance?

By feeding CRM outcome data back to Google Ads, Smart Bidding algorithms learn to optimize for clicks that actually convert to customers. This typically improves return on ad spend over time.

Does this require changes to our Google Ads account structure?

Minimal changes are needed. Proven ROI configures the offline conversion tracking and audience sync within your existing Google Ads account structure.

Can we see revenue per campaign in Google Ads?

Yes. With offline conversion values mapped from HubSpot deal amounts, Google Ads reporting shows revenue attributed to each campaign, ad group, and keyword.

HubSpot Integration

HubSpot + Google Ads Integration

Proven ROI connects HubSpot CRM data with Google Ads to enable closed loop reporting and offline conversion tracking. Our integrations push CRM events (qualified leads, closed deals, revenue) back to Google Ads so you can optimize campaigns based on actual business outcomes, not just clicks and form fills.

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Sound familiar?

Spending on ads you can't attribute

You run campaigns across multiple channels but can't trace which ones actually produce paying customers.

Manual reporting every Monday morning

Someone exports data from three platforms, pastes it into a spreadsheet, and calls it a report. Every week.

CRM and ad platforms completely disconnected

Your best customers are in HubSpot. Your ad targeting is in a different platform. They never share data.

No idea what's actually working

Clicks and impressions look fine. But you can't connect marketing activity to closed revenue.

Closed

Loop Attribution

Auto

Lead Sync

Real Time

Ad Spend Data

Custom

Audience Sync

What's Included

How We Turn Problems Into Revenue

Our integration approach for HubSpot and Google Ads.

Offline Conversion Tracking

Automated push of HubSpot deal stage changes and revenue data back to Google Ads as offline conversions, enabling revenue based campaign optimization.

CRM Audience Sync

HubSpot contact lists synced to Google Ads as customer match audiences for targeted advertising and lookalike audience creation.

Closed Loop Reporting

End to end reporting that connects Google Ads click data through HubSpot CRM to closed deal revenue, showing true return on ad spend.

Smart Bidding Optimization

CRM conversion data feeding Google Ads Smart Bidding algorithms to optimize for leads that actually convert to customers, not just form fills.

Results You Can Measure

What you get.

Every HubSpot + Google Ads integration includes measurable outcomes and ongoing support.

Google Ads campaigns optimized for revenue not clicks

True cost per acquisition calculated from CRM data

CRM audiences powering Google Ads targeting

Automated offline conversion tracking without manual uploads

Smart Bidding informed by actual deal outcomes

FAQ

Frequently Asked Questions

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Ready to Connect HubSpot with Google Ads?

Schedule a consultation to discuss your integration requirements and see how Proven ROI can connect your systems.

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