Advertising and Social Updated
How do you choose a PPC agency for local lead generation?
The short answer
Choose a PPC agency that tracks calls and form leads back to booked jobs, targets only the areas you serve, and shows you the account. Judge them on cost per qualified lead and booked revenue, not clicks.
Key points
- Call and form tracking tied to the CRM.
- Tight location targeting.
- Negative keywords to block poor searches.
- Landing pages built for each service.
- Full access to your own ad account.
Questions to ask
- Will we own the ad account?
- How do you track calls and booked jobs?
- How often do you review search terms?
- What does your monthly report include?
From our team
How Proven ROI helps
Proven ROI runs Google Ads and other paid search for local businesses and connects results to the CRM.
Talk to a real personCommon follow up questions
- Are Local Services Ads different from Google Ads?
- Yes. Local Services Ads use a different lead based format, eligibility process and management tools. Search ads give you control over keywords and landing pages. Available features vary by service and location.