Advertising and Social Updated
How do you run PPC and email marketing together?
The short answer
Use ads to bring in new leads, then use email to follow up with them until they are ready to buy. Share audiences between the two so you can exclude customers from ads and send the right email based on the ad someone clicked.
Key points
- Ads capture new leads into the CRM.
- Email nurtures leads based on their interest.
- Customer lists exclude buyers from ads.
- Email lists build lookalike or matched audiences.
- Reports show revenue from both channels together.
A simple combined plan
- 01Run ads to a landing page with a useful offer.
- 02Send new leads into the CRM with the ad campaign recorded.
- 03Start an email series matched to that campaign.
- 04Retarget people who opened but did not act.
- 05Remove customers from prospecting ads.
From our team
How Proven ROI helps
Proven ROI manages paid ads and email marketing in one plan, connected through the CRM.
Talk to a real personCommon follow up questions
- Do we need one agency for both?
- No, but one plan helps. If two teams run them, share audiences and reports.