Search and AI Visibility Updated
What structured data does a business website need?
The short answer
Choose structured data that describes the page accurately: Organization or an appropriate LocalBusiness type for the business, Service for offerings, Article for editorial content and BreadcrumbList for navigation. Not every type earns a rich result. Markup must match visible content.
Key points
- Organization or LocalBusiness on the homepage.
- Service on service pages.
- Article on blog posts and guides.
- BreadcrumbList on most pages.
- Only mark up content that is visible on the page.
Official references
Rules to follow
- Do not add ratings or reviews you cannot show.
- Keep business details the same as your listings.
- Use the type that matches the page, such as WebSite, not SoftwareApplication, for an agency.
- Test with Google's Rich Results Test.
Why it helps AI answers
Structured data gives machines a clean summary of who you are and what each page covers. It does not replace clear content, but it reduces confusion.
From our team
How Proven ROI helps
Proven ROI writes and validates structured data for business sites as part of SEO and answer engine optimization work.
Talk to a real personCommon follow up questions
- Does structured data improve rankings?
- Not directly. It helps search engines understand pages and can make them eligible for rich results.