What is the HubSpot + Encompass Integration?

The HubSpot Encompass integration connects ICE Mortgage Technology Encompass, your loan origination system, with HubSpot CRM so your marketing, call center, and loan officers all work from one borrower record. Proven ROI builds a bidirectional sync that keeps borrower data current in real time, triggers HubSpot workflows off Encompass loan milestones, and closes the loop from first marketing touch to funded loan revenue. It is built for mortgage lenders, brokers, and loan officers who want to move faster from lead to close without manual data entry or compliance risk. Proven ROI is a top 10 rated digital marketing agency headquartered in Austin, Texas, serving 500+ organizations across all 50 US states with a 97% client retention rate and $345M+ in influenced revenue.

HubSpot Integration

HubSpot + Encompass Integration

The HubSpot Encompass integration connects ICE Mortgage Technology Encompass, your loan origination system, with HubSpot CRM so your marketing, call center, and loan officers all work from one borrower record. Proven ROI builds a bidirectional sync that keeps borrower data current in real time, triggers HubSpot workflows off Encompass loan milestones, and closes the loop from first marketing touch to funded loan revenue. It is built for mortgage lenders, brokers, and loan officers who want to move faster from lead to close without manual data entry or compliance risk.

How we help

A real partnership, built around your data

Every HubSpot + Encompass LOS engagement starts the same way, with us listening. Before we recommend a sync rule, middleware pattern, or custom object mapping, we want to understand your team, your data, and the outcomes that matter most to you.

From there, we design an integration architecture built specifically for where you are today. No off the shelf templates forced onto your business. Just honest scoping, transparent build cycles, and steady delivery alongside your team.

We measure our work by how reliably your systems talk to each other, not by how much custom code we ship.

HubSpot + Encompass Integration strategy conversation
HubSpot + Encompass Integration team collaboration

Sound familiar?

The patterns we see every day

Most teams running HubSpot alongside Encompass LOS hit the same handful of problems. If any of these sound like your situation, you’re in good company, and it’s something we help teams work through every day.

  • Borrower data trapped separately in the loan origination system and the CRM
  • Manual lead handoffs between marketing, the call center, and loan officers
  • No automated borrower communication at application, processing, or closing
  • Marketing spend that cannot be tied back to funded loan revenue
  • Duplicate and mismatched borrower records across Encompass and HubSpot
  • Loan officers working blind without marketing and engagement history
  • Compliance and audit requirements for handling borrower data
  • Reporting that stops at the lead and never reaches funded volume

How we work

What working with us actually looks like

Every HubSpot + Encompass LOS build is different, but the rhythm is the same. Here’s how we move from first conversation to a connected stack, with your team in the loop the whole way.

01

Discovery and Data Mapping

We start by mapping your Encompass fields, loan channels, and HubSpot objects so the sync reflects how your lending team actually works before any code is written.

02

Bidirectional Borrower Sync

Real time sync of borrower and loan records between Encompass and HubSpot with configurable field mapping, deduplication, and conflict handling in both directions.

03

Loan Milestone Automation

HubSpot workflows that fire off Encompass milestone events like application, processing, underwriting, conditional approval, clear to close, and funding.

04

Lead Routing and Speed to Lead

Automatic routing of new inquiries to the right loan officer with instant follow up, so high intent borrowers hear back in minutes instead of hours.

05

Borrower Communication Workflows

Automated email and SMS updates that keep borrowers informed at every stage and prompt them for the documents needed to keep the loan moving.

06

Closed Loop Revenue Attribution

Attribution that connects marketing campaigns and HubSpot leads to funded loans in Encompass, so you see cost per funded loan and true marketing ROI.

07

Compliance Ready Architecture

Encryption in transit and at rest, role based access, and complete audit logging designed around mortgage industry data handling requirements.

08

Pipeline Reporting and Dashboards

Unified dashboards that follow volume from lead to application to funded loan across marketing, sales, and operations in a single view.

HubSpot + Encompass Integration focused work

What you can expect

Clear communication. Steady progress. No surprises.

  • One unified borrower view across the loan origination system and the CRM

  • Automated borrower communication at every loan milestone

  • Marketing spend attributed to funded loan revenue, not just raw leads

  • Faster speed to lead with automatic routing to the right loan officer

  • Fewer duplicate records and far less manual data entry

  • Loan officers armed with full marketing and engagement history

  • Compliance ready data handling with encryption and audit trails

  • Higher pull through from application to funded loan

  • Accurate cost per funded loan and marketing ROI reporting

  • A single source of truth your whole lending team can trust

FAQ

Frequently asked questions

It is a custom connection between HubSpot CRM and ICE Mortgage Technology Encompass, your loan origination system. Proven ROI builds it so borrower data flows both ways, loan milestones trigger automated communication, and marketing spend can be tied to funded loans.

The integration creates a bidirectional sync between Encompass borrower and loan records and HubSpot contacts and deals, with configurable field mapping, deduplication, and real time updates at each loan milestone so both systems always match.

Yes. Encompass milestone events trigger HubSpot workflows for automated borrower communication at application, processing, underwriting, conditional approval, clear to close, and funding, without any manual work from your team.

Any milestone your team tracks can be a trigger, including application started, submitted, processing, underwriting, conditional approval, clear to close, docs out, and funded. We map the milestones that matter to your loan channels.

Yes. The integration connects the full journey from the first marketing campaign through the HubSpot lead to the funded loan in Encompass, giving you closed loop attribution, cost per funded loan, and true return on marketing spend.

It is designed to support mortgage industry data handling and can be built with encryption in transit and at rest, role based access controls, and audit logging so you can demonstrate how borrower data moves between systems. We scope the exact controls to your compliance requirements during discovery.

No. It connects the two so they work together. Encompass stays your loan origination system and system of record for loans, HubSpot stays your marketing and sales CRM, and the integration keeps borrower data flowing between them.

Proven ROI builds the connection using the Encompass APIs and, where appropriate, middleware and webhooks, so the sync fits your Encompass configuration, loan channels, and custom fields rather than forcing a rigid template.

Yes. New inquiries are routed to the right loan officer based on rules like location, loan type, and availability, with instant follow up so borrowers get a fast first response while their intent is highest.

Yes. The integration powers automated email and SMS communication that keeps borrowers informed at each stage and requests the documents needed to keep the loan on track, all triggered by Encompass milestones.

Most builds go live within a few weeks depending on the number of fields, milestones, and loan channels involved. We scope the timeline during discovery and deliver in steady cycles with your team in the loop.

Yes. We map your existing fields, loan channels, custom objects, and partner connections during discovery so the integration works within your current Encompass setup instead of requiring you to change it.

Proven ROI is a HubSpot partner and a top rated Austin marketing agency that pairs deep HubSpot expertise with mortgage lending experience, so you get an integration built around funded loan outcomes and marketing ROI, not just data plumbing.

Book a free consultation. We review your Encompass setup, HubSpot instance, and goals, then map the fields, milestones, and workflows and give you a clear scope and timeline before any build begins.

Ready to integrate?

Ready to connect HubSpot with Encompass LOS?