Automotive
What results did Proven ROI achieve for OnWay?
Proven ROI helped OnWay achieve 500%+ organic traffic increase, 340% more marketing qualified leads, 65% lower cost per lead, 0 to Full crm & lead tracking built within 12 months. Services delivered included SEO Strategy, Website Redesign, HubSpot CRM Implementation, Marketing Automation, Social Media Support. OnWay operates in the Logistics / Transportation industry. Client testimonial: "Proven ROI took us from zero visibility and no lead tracking to a fully automated marketing engine. The results speak for themselves, over 500% traffic growth and we finally know where every lead comes from."
Logistics / Transportation12 months
OnWay SEO, Website Redesign & HubSpot Automation
OnWay is a logistics and transportation company that needed a complete digital transformation. When they came to Proven ROI, organic traffic had flatlined, leads were going untracked, their website was outdated and underperforming, and they had no marketing CRM in place. We delivered a full stack solution spanning SEO, website redesign, HubSpot automation, and social media support.
500%+
Organic Traffic Increase
Monthly organic sessions grew from 320 to over 1,920 in 12 months
340%
More Marketing Qualified Leads
MQLs grew from 15 to 66 per month through HubSpot automation
65%
Lower Cost Per Lead
CPL dropped from $180 to $63 as organic replaced paid channels
0 to Full
CRM & Lead Tracking Built
Implemented complete HubSpot CRM where no lead tracking existed
The Challenge
What They Were Facing
OnWay faced multiple compounding problems: organic traffic was declining with no clear SEO strategy, the website was outdated and not converting visitors into leads, there was zero lead tracking or marketing automation, and the team had no CRM to manage customer relationships or follow up on opportunities. Social media presence was inconsistent and disconnected from their broader marketing efforts.
The Solution
How We Helped
Proven ROI executed a full scale rebuild. We redesigned OnWay from the ground up with a conversion focused, mobile first website engineered for SEO performance. We implemented a full technical and content SEO strategy targeting high intent keywords in the logistics space. HubSpot was deployed as their marketing and sales CRM with automated lead capture, nurture sequences, deal pipeline management, and reporting dashboards. We also launched a social media support program to maintain consistent brand presence and drive engagement back to the website.
The Results
Measurable Impact
Within 12 months, OnWay saw organic search traffic increase by over 500%. The new website and HubSpot automation created a complete lead tracking system where none existed before, enabling the sales team to follow up on every opportunity. Marketing qualified leads grew by 340%, cost per lead dropped by 65%, and the social media program drove consistent engagement that reinforced their brand authority in the logistics space.
Services Delivered
SEO StrategyWebsite RedesignHubSpot CRM ImplementationMarketing AutomationSocial Media Support
"Proven ROI took us from zero visibility and no lead tracking to a fully automated marketing engine. The results speak for themselves, over 500% traffic growth and we finally know where every lead comes from."
Leadership Team
OnWay
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