Growth Strategy Updated
How can founders tell if marketing is driving revenue?
The short answer
Track every lead from its first source to a closed sale in your CRM, then compare revenue by source to what you spent. If you cannot connect a sale to a source, fix tracking before changing your budget.
Key points
- Record lead source on every contact.
- Connect closed deals to contacts.
- Compare revenue by channel to spend.
- Look at trends over several months.
- Ask new customers how they found you.
Simple metrics to watch
- Leads by source.
- Lead to customer rate by source.
- Revenue by source.
- Cost to win a customer by source.
From our team
How Proven ROI helps
Proven ROI sets up CRM tracking and reports that connect marketing spend to revenue.
Talk to a real personCommon follow up questions
- What if most customers come from referrals?
- Track referrals as a source too, and record who referred them. Marketing often supports referrals even when it is not the first touch.