Growth Strategy Updated
What is marketing attribution?
The short answer
Marketing attribution is how you give credit to the marketing that led to a sale. It shows which ads, pages, emails, and channels helped turn a stranger into a customer, so you can spend more on what works.
Key points
- First touch credits the first interaction.
- Last touch credits the final interaction before a sale.
- Multi touch spreads credit across several interactions.
- No model is perfect, so pick one and use it consistently.
What you need for attribution
- Tracking on your website and forms.
- Lead source saved in the CRM.
- Deals connected to contacts.
- Offline sales and calls recorded too.
From our team
How Proven ROI helps
Proven ROI builds attribution in HubSpot and connected systems, including offline sales from industry software.
Talk to a real personCommon follow up questions
- Which attribution model is best?
- For most small businesses, start with first and last touch side by side. Move to multi touch when you have enough data.